Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content marketing process, it can be an uphill battle from the word go. So, why not have all the right tools set up, and in place, so that your content marketing program can have the best chance of success in 2015? With the rise of content marketing set to reach new heights in 2015 (as I predicted in Content Marketing in 2015), now is the time to work out which of the tools below could make your life as a content marketer easier, much more productive, and infinitely more efficient.
I should mention: none of your regular social media networks (like Twitter, Facebook, YouTube, Reddit and LinkedIn) are covered below. When it comes to content marketing, there are plenty of tools, software platforms, and websites that you can use apart from all the usual social media suspects. It’s these tools that I’ve decided to focus on below.