Hello. I’m Sal (A.K.A. Chief Wordsmith)
Having worked in marketing, communications and public relations roles for over ten years, Sally Wood is well-versed in just about every aspect of message delivery. Her professional experience includes: media liaison and advice for senior level executives including crisis communications; copywriting for web, social media and publications for a wide range of audiences; internal and external stakeholder communication; marketing and public relations campaigns that deliver growth and improve brand awareness; customer relationship marketing and customer value generation; event management including launches, trade shows and workshops; budgeting; and strategic planning, including development of marketing and business plans.
Sal has spent the last four years in a high-level corporate communications role at a professional services firm with over 5,000 employees and 70 offices worldwide. The majority of her time was spent translating high-nerd (a.k.a. highly technical jargon written by mad-scientist like engineers) into easily digestible material for the masses.
Before Sal’s appointment at the highly corporate professional services firm, she was an account director at a boutique public relations agency, responsible for anywhere up to 12 client accounts at a time. In this role, she rolled up her sleeves and got her hands dirty. There were PR campaigns to launch The Simpson’s 20th anniversary products (which just happened to involve carting life-sized Simpson’s figurines around the country); people (and media) wrangling at Flemington’s birdcage during the Melbourne Cup Carnival; campervan road trains through Australia’s capital cities; and countless follow-up calls to not-so-interested journalists.
Somehow, in the midst of all that, Sal also managed to get stuck into some study, including a Bachelor of Law (she came to her senses and realised Law just wasn’t for her), a Bachelor of Arts, a Postgraduate Bachelor of Letters (Journalism and Public Relations) and a Masters of Communication. Sal’s even got a novel on the go!